365Else blog

: It's quite hard to wake up one morning then find out that you have not been the person you think you are. The twins, especially Chiquitita were yet to discover their real identity and the secret behind why they are wanted either dead or alive. Everything was happening within a twinkle of an eye as if the early hour of that morning had Mr Clifford's family in mind. How can two strangers bring complicated messages of their past to them? Nevertheless, the odd woman who dropped the last impromptu story suddenly became amazed at their tranquility after mentioning the name 'Angelina'. She believed that her gesture was correct when she saw the tears on Chiquitita's eyes. Therefore, she said with a few steps to her, "Wait, are you.." She looked at Isabella too and continued, "Are you the daughters of Angelina Idris?" more inquisition and revelations could be detected from her voice. "They are my daughters" Mr Clifford spoke out boldl...

At the early hour of that morning, Mr Clifford's living room became a staring contest avenue because nobody could speak again. They had different things in mind which had been bothering them except Mrs Rose, their step-mother. She was a woman with a kind heart, and most of all, very fun to be with. It's so unfortunate that ever she married Clifford, no offspring has come forth from her. Therefore, she had no choice but to take care of the twins as her own children after Angelina, their biological mother, died after delivery. The twins were only five years old when she came into the family. She has been the only mother they knew and loved. Nevertheless, when Chiquitita noticed the gaze from her sister, she became pissed off and said in a harsh manner, "Stop staring at me like that, Bella! What's your problem!? You've been like this since you woke up from sleep! I don't like it, Please, Stop it" she turned to Eric who never left the door. "Thank yo...

: Scratches in the woods of Ehezra stretched from tree to tree, giving out a weary sound that could destabilize a firmed hunter. Canopy trees danced along to the smooth movement of wind that escalated in the forest. Withered leaves suddenly joined in the random movement caused by the wind too. It was like a storm in the high mountains, bending trees and swiping the floor. A young lady in white gown stood in the middle of the stormy forest like a ghost that gazed at the next victim to be tormented. She had a long hair that also kept flying by the wind like the white gown in her body which made her breast without bra clearly seen by any eyes. Even the nipples didn't help matters; they stood erect as if to puncture out of the gown. She wasn't fair in complexion neither was she dark. She's the definition of a brown skin girl. Her name was Isabella. As she stared in the stormy forest, she saw another girl who had her complete resemblance, putting on the same white gown a...

Who is your market? Let me start with a simple question: “Which is the bigger market, Nigeria (200m+) or Botswana (2m+)? Answer: “It depends on what you are selling”. An experienced entrepreneur does not see the size of a market in terms of the number of people in the market, but always in terms of what you are selling! Understanding your market is crucial before you can even begin to develop your marketing strategy. Who is supposed to buy this product of yours? The fact that x % of people say they would like to own a Mercedes Benz, does not make x percent all a market for the Mercedes brand of vehicle. A market is best understood through numbers which are based on research, including data analytics if possible, and not just a hunch. These things seem so obvious, but you will be surprised how many entrepreneurs fail because they are trying to market and sell a product to the wrong market. Even with what may appear to be a “mass market” product like cell phones, there is a lot...

Marketing (Part 1) __“No Customer Success = No Your Success” One of the greatest business leadership gurus of all time is a man called Peter Drucker who said the following: "Marketing and innovation make money. Everything else is a cost". It is quite easily one of the most profound things said on #Entrepreneurship—ever! This is the type of statement I would write up on a poster, and put on every entrepreneur’s wall for you to read every day until you @Get it! And if you say you @Get it now, you have not yet @Got It! Now I have spoken a lot about #Innovation on this platform, but I have never spoken about #Marketing. Only a true entrepreneur can truly appreciate that you have to learn to market the #Product! And it is actually not easy! There are a lot of people who can invent a product, or even come up with a truly groundbreaking new innovation, but you only become a true entrepreneur when you can #Market effectively. It is something that even now I’m still lea...